{"product_id":"comfort","title":"FLOWMAX","description":"\u003cp\u003e\u003cstrong\u003eWalk like your feet were made to.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFLOWMAX is the everyday walking shoe that gives your toes more room without giving up a secure, supported feel. Its big-toe-wide shape lets the forefoot spread naturally, while the shaped midfoot and structured heel keep your foot comfortably connected to the shoe.\u003c\/p\u003e\n\n\u003cp\u003eLightweight \u003cstrong\u003eFLOAfoam™\u003c\/strong\u003e cushioning and a gently curved \u003cstrong\u003eFlowRoll™\u003c\/strong\u003e platform create a smooth transition from landing to toe-off. A low 4 mm heel-to-toe drop gives you a stable, familiar feel with a more natural walking position—ideal for daily kilometres, travel and long days on your feet.\u003c\/p\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday walking, commuting, travel and all-day wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeel-to-toe drop:\u003c\/strong\u003e 4 mm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStack height:\u003c\/strong\u003e 32 mm heel \/ 28 mm forefoot\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approximately 255 g per shoe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCushion:\u003c\/strong\u003e Mid\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupport:\u003c\/strong\u003e Neutral\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e FLOAform™ Big-Toe Wide\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Engineered breathable mesh\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMidsole:\u003c\/strong\u003e Lightweight FLOAfoam™\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e High-abrasion rubber\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBig-toe-wide comfort:\u003c\/strong\u003e More room for your toes to settle and spread instead of being pushed into a narrow point.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecure midfoot fit:\u003c\/strong\u003e A shaped midfoot and lace-up upper hold your foot over the platform without squeezing the forefoot.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStructured heel support:\u003c\/strong\u003e A supportive heel cradle helps your foot feel settled through each stride.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth forward roll:\u003c\/strong\u003e FlowRoll™ geometry works with the 4 mm drop to guide an easy transition through toe-off.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEveryday cushioning:\u003c\/strong\u003e FLOAfoam™ creates a light, comfortable feel across pavements, concrete and hard indoor floors.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable upper:\u003c\/strong\u003e Engineered mesh helps air move through the shoe when your day keeps moving.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFLOAform™ Fit Architecture\u003c\/h3\u003e\n\u003cp\u003eFLOAform™ is our proprietary three-zone approach to walking comfort: freedom where the foot needs space and hold where it needs support.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBig-Toe Freedom Zone\u003c\/strong\u003e\u003cbr\u003e\nAn asymmetric, big-toe-wide forefoot follows the natural line of the foot, giving your toes room to sit and move more naturally.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSecure Midfoot Wrap\u003c\/strong\u003e\u003cbr\u003e\nThe fit draws in behind the forefoot for a connected feel through the centre of the foot—roomy up front, secure through the middle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStructured Heel Cradle\u003c\/strong\u003e\u003cbr\u003e\nA shaped heel structure completes the system, helping the back of the foot feel supported and secure.\u003c\/p\u003e\n\n\u003ch3\u003eFLOAfoam™ cushioning\u003c\/h3\u003e\n\u003cp\u003eOur lightweight cushioning compound balances softness with a stable underfoot feel, helping repeated steps feel smooth without making the shoe feel bulky.\u003c\/p\u003e\n\n\u003ch3\u003eFlowRoll™ geometry\u003c\/h3\u003e\n\u003cp\u003eA subtle curve through the midsole encourages the foot to roll forward through each stride. Paired with the approachable 4 mm drop, it creates a walking feel that is easy, fluid and familiar.\u003c\/p\u003e\n\n\u003ch3\u003eFind your FLOWMAX size\u003c\/h3\u003e\n\u003cp\u003eFLOWMAX is listed in US men’s sizing. Your usual Australian men’s size follows UK sizing, so use the chart below to find the US size to order.\u003c\/p\u003e\n\n\u003ch4\u003eHow to measure\u003c\/h4\u003e\n\u003col\u003e\n  \u003cli\u003eStand on a sheet of paper with your heel lightly against a wall.\u003c\/li\u003e\n  \u003cli\u003eMark the end of your longest toe.\u003c\/li\u003e\n  \u003cli\u003eMeasure from the wall to the mark in centimetres.\u003c\/li\u003e\n  \u003cli\u003eUse the centimetre column below to select your size.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eFor walking comfort, allow approximately 1–1.5 cm between your longest toe and the end of the shoe. The toe box should feel roomy while the midfoot and heel feel secure.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n\u003cth\u003eUS size\u003c\/th\u003e\n\u003cth\u003eUK \/ AU\u003c\/th\u003e\n\u003cth\u003eEU\u003c\/th\u003e\n\u003cth\u003eFoot length\u003c\/th\u003e\n\u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003e40\u003c\/td\u003e\n\u003ctd\u003e25 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e7.5\u003c\/td\u003e\n\u003ctd\u003e6.5\u003c\/td\u003e\n\u003ctd\u003e40.5\u003c\/td\u003e\n\u003ctd\u003e25.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003ctd\u003e41\u003c\/td\u003e\n\u003ctd\u003e26 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e8.5\u003c\/td\u003e\n\u003ctd\u003e7.5\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003ctd\u003e26.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e9\u003c\/td\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003e42.5\u003c\/td\u003e\n\u003ctd\u003e27 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e9.5\u003c\/td\u003e\n\u003ctd\u003e8.5\u003c\/td\u003e\n\u003ctd\u003e43\u003c\/td\u003e\n\u003ctd\u003e27.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003e9\u003c\/td\u003e\n\u003ctd\u003e44\u003c\/td\u003e\n\u003ctd\u003e28 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e10.5\u003c\/td\u003e\n\u003ctd\u003e9.5\u003c\/td\u003e\n\u003ctd\u003e44.5\u003c\/td\u003e\n\u003ctd\u003e28.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003ctd\u003e29 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003ctd\u003e10.5\u003c\/td\u003e\n\u003ctd\u003e46\u003c\/td\u003e\n\u003ctd\u003e29.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003ctd\u003e46.5\u003c\/td\u003e\n\u003ctd\u003e30 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e12.5\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003ctd\u003e30.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e13\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003ctd\u003e31 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003ctd\u003e13\u003c\/td\u003e\n\u003ctd\u003e49\u003c\/td\u003e\n\u003ctd\u003e32 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003ctd\u003e33 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eDesigned to put you in flow\u003c\/h3\u003e\n\u003cp\u003eThe best walking shoe is the one you stop thinking about. Nothing pinching. Nothing slipping. Nothing distracting you from where you’re going.\u003c\/p\u003e\n\u003cp\u003eFLOWMAX is designed to remove friction between you and movement, so each step can settle naturally into the next.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWalk naturally. Feel supported. Move in FLOWMAX.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFit feel: roomy through the toes, secure through the midfoot and supported around the heel.\u003c\/em\u003e\u003c\/p\u003e","brand":"FLOA","offers":[{"title":"US 7","offer_id":50554557399257,"sku":"FM-BLK-US070","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 7.5","offer_id":50555297071321,"sku":"FM-BLK-US075","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 8","offer_id":50555297104089,"sku":"FM-BLK-US080","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 8.5","offer_id":50555297136857,"sku":"FM-BLK-US085","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 9","offer_id":50555297169625,"sku":"FM-BLK-US090","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 9.5","offer_id":50555297202393,"sku":"FM-BLK-US095","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 10","offer_id":50555297235161,"sku":"FM-BLK-US100","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 10.5","offer_id":50555297267929,"sku":"FM-BLK-US105","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 11","offer_id":50555297300697,"sku":"FM-BLK-US110","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 11.5","offer_id":50555297333465,"sku":"FM-BLK-US115","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 12","offer_id":50555297366233,"sku":"FM-BLK-US120","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 12.5","offer_id":50555297399001,"sku":"FM-BLK-US125","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 13","offer_id":50555297431769,"sku":"FM-BLK-US130","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 14","offer_id":50555297464537,"sku":"FM-BLK-US140","price":239.95,"currency_code":"AUD","in_stock":true},{"title":"US 15","offer_id":50555297497305,"sku":"FM-BLK-US150","price":239.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5625\/3401\/files\/floa-flowmax-pair.png?v=1790672268","url":"https:\/\/www.floafootwear.com\/products\/comfort","provider":"My Store","version":"1.0","type":"link"}